Bonsai Heirloom offers premium heirloom bonsai trees — living art forms carefully grown and nurtured by bonsai master Milton Chang. Each tree is a unique creation meant to be cherished, shaped, and passed down through generations.
Target Audience
Plant enthusiasts, gift-givers, and collectors who appreciate living art, craftsmanship, and the meditative practice of bonsai. People who value legacy, nature, and intentional living.
Premium Heirloom Bonsai · Living Art · Passed Down Through Generations
Body Alverata Informal Regular · normal
Each tree is a unique creation meant to be cherished, shaped, and passed down through generations. Bonsai master Milton Chang carefully grows and nurtures every tree in the collection.
Bold / Emphasis Alverata Informal Semibold · normal
The Japanese Maple — a stunning red-leafed bonsai, aged 12 years.
To ensure the legibility of the logo, maintain a minimum clear space of 2x the height of the bonsai icon on all sides. Do not compress, stretch, distort, or recolor the logo outside of the approved brand color palette. The logo should always appear in one of the approved color combinations shown above.
Product Shot List
White seamless backdrop on concrete slab with flash-cast shadow
Shoot for both 1:1 and 3:4 aspect ratios with enough negative space to crop either way
Center trees or tools in frame — not trees/tools + shadow
Focus is always the trees or tools, not Milton or anyone else in lifestyle shots
Don’t crop too tightly; leave breathing room around trees/tools in both ratios
SHOT #1 — Straight on, at eye-level, on top of a concrete slab, with a white backdrop. Use a flash to create a cast shadow to the left. Ensure that the BH logo is visible on the front of the pot.
SHOT #2 — At an angle, still at eye-level, with a pair of clippers added. Same lighting set up as Shot #1.
SHOT #3 — Lifestyle photo of Milton working with the tree or product, preferably outside on his back patio.
SHOT #4 — Tight, detail photo, shot with a shallow depth of field.
SHOT #5 — Environmental lifestyle photo of tree or product.
SHOT #6 — Product grouping, preferably in a lifestyle setting. If trees, shoot at least three together to show a range of what customers might expect.
PROMO VIDEO
Photo Direction
Kathrine still needs to add something here.
Photo Specs
Listings
Shopify (primary): 3:4, optimal 2048×2730px. Max 20MB, aim for 100–300KB. Up to 250 media items per product.
File format: JPEG (preferred) or PNG, sRGB color space
Keep it relatable and approachable — anyone can become a Bonsai Master
Focus on being educational, authentic, and easy to follow
Show real process — pruning, wiring, watering, repotting
Let moments breathe — hold on a shot a beat longer than you think
Don’t
Use overly flashy or heavily edited styles
Make it feel intimidating or exclusive
Use fast cuts, jump cuts, or high-energy editing
Rush the pacing — if it feels frenetic, slow it down
Music
Do
Use lo-fi, calming, and relaxed tracks
Create an immersive, meditative atmosphere
Acoustic, ambient, or soft instrumental works well
Let the music sit underneath the visuals, not compete with them
Don’t
Use rock, pop, rap, EDM, or anything high-energy
Pick tracks with heavy bass drops or dramatic builds
Use trending audio just because it’s trending — it has to fit the mood
Overpower the visuals with loud or distracting music
Color Grading
Do
Opt for earthy, warm tones that enhance a natural and organic feel
Lean into greens, soft browns, and muted warm highlights
Keep colors true to life — the trees and foliage should look natural
Maintain a grounded, inviting feel throughout
Don’t
Use cool, overly blue or teal color grading
Go too desaturated or clinical-looking
Over-stylize with heavy filters that distort natural colors
Make it look cold — BH should always feel warm and organic
Video Specs
Listings
Shopify: MP4 (H.264), max 1GB, up to 10 min. 16:9 or 9:16 depending on placement. Hosted or YouTube/Vimeo embed.
YouTube
Standard: 16:9, 1920×1080px (1080p) or 3840×2160px (4K). MP4 (H.264, AAC).
Shorts: 9:16, 1080×1920px, max 60 sec.
Thumbnail: 1280×720px, max 2MB, JPG/PNG.
Social Media
Instagram Reels: 9:16, 1080×1920px, max 650MB, up to 3 min. MP4 (H.264, AAC). Leave bottom 1/5 clear for captions.
Instagram Stories: 9:16, 1080×1920px, max 4GB, up to 60 sec per story.
TikTok: 9:16, 1080×1920px, MP4 preferred. Max 287MB (iOS) / 72MB (Android) / 500MB (desktop). Up to 10 min.
Pinterest: 2:3 or 9:16, 1000×1500px, MP4/MOV, max 2GB, 4–15 sec for Idea Pins.
UGC
Format: 9:16 vertical, 1080×1920px, MP4. Shot on phone is fine — authenticity matters more than polish.
Style: Unboxing, care tips, repotting, time-lapses, garden tours with trees featured naturally.
Audio: Voiceover or trending audio. Always caption for silent autoplay.
Length: 15–60 sec for Reels/TikTok, up to 3 min for longer-form.
Packaging
The packaging reflects the brand’s strong voice. A sense of luxury and surprise continues throughout the opening of the box with carefully crafted elements.
